Win Without Pitching founder and business development adviser Blair Enns discusses the differences in business development approaches between large and small firms, and explains how smaller firms can turn what's often seen as a disadvantage into business development advantage.

The number one mistake small firms make when trying to secure new business is they attempt to look bigger than they are. But as an outsider, the smallest firm in consideration often has the freedom to do things differently in the buy-sell cycle. In this webinar Enns will explain how to play the outsider position, change the rules of the business development game and beat much bigger competition.

Duration: 45 minutes