Open meeting
Website Content Management: Four Top Tools For Doing It On Your Own
Submitted by Mary Ann Bella on Thu, 03/11/2010 - 18:19Google is attracted to websites with changing content and thanks to Content Management Systems, you don't have to be a technical guru to create new content, modify it and remove it from your website. There's no longer a reason to risk having search engines pass you by because you have old content at your site.
During this meeting, Jeff VanDrimmelen, a web developer and instructional technologist at UNC-CH, will explain the how-tos of keeping your website up to date. He'll discuss Joomia, Plone, Drupal, and WordPress, using WordPress for his examples.
You'll leave the meeting knowing:
— What a CMS is and how it can benefit you
— The top four CMS's
— Plugins/Addons for social media, marketing, multimedia and more.
— Tips for getting started and troubleshooting
— Hosting requirements and Help Forums.
We'll also recognize ICA-member web designers who work with CMS.
Come and bring a friend. As always, networking and complimentary heavy hors d'oeuvres begin at 6:30 p.m. Jeff's presentation will be from 7:00-8:30 p.m.
Manchester's Grill (919.596.6000) is in the Food Lion Shopping Center at the intersection of Page Rd. and T. W. Alexander Dr. URL: http://www.manchestersgrill.com
Preparing Messages for Information Overload Environments
Submitted by Cindy T on Fri, 02/26/2010 - 13:22Preparing Messages for Information Overload Environments
Join IABC Triangle, along with IABC President Julie Freeman, for an educational talk on how to prepare messages in the age of information overload.
We all know the frustration we feel when we are flooded with emails, tweets, pokes, text messages and unread print publications. The trouble is that the people we are trying to communicate with — fellow employees, current and prospective customers, bloggers and media — feel just as frustrated. How do we get our audiences’ attention when they feel inundated with messages?
This presentation will cover research results from a recent IABC Research Foundation study, including what causes information overload (it is not just too much information) and how to break through the clutter so that messages can reach audiences and "Be Heard."<?xml:namespace prefix = o />
Date: Tuesday, March 2, 2010
Time: 6:00 p.m. for networking and dinner;
program will begin at 6:30 p.m.
Location: Capstrat, 1201 Edwards Mill Road, First Floor, Raleigh, NC 27607 (see directions below)
Register: Please RSVP by Friday, Feb. 26, 2010. Online registration is available at https://www.123signup.com/register?id=mqtdb
Cost: $15 for IABC members, $30 for guests (non-members) and $5 for full-time students. Cash and personal/company checks payable to IABC Triangle Chapter are accepted for payment at the door. If paying by cash, exact change is appreciated.
Julie Freeman, ABC, APR, is president of the International Association of Business Communicators (IABC), a 16,100 member professional association with members in 85 countries. She has 25 years of experience in communication and nonprofit management and has helped organizations undergoing financial crises to recover and to rebuild their public image.
Since becoming president of IABC in July 2001, Freeman has worked to improve the association’s financial health and enhance the value of IABC membership. Major projects have included a branding initiative and introduction of Web-based and social-networking tools.
Her blog, Julie’s Corner, http://juliefreeman.x.iabc.com/ can be found on the IABC Café on the IABC Web site. She also participates in a monthly podcast, Café2Go, http://blogs.iabc.com/cafe2go/2009/05/20/cafe2go-podcast-32-may-2009/ with the IABC Chair.
Julie has her MBA from the College of William and Mary and her B.S. from the University of Wisconsin-Madison.
IABC Triangle’s Professional Development Meeting Addresses Time-Tested Communications Principles for PR Professionals in the Age of Web 3.0
Submitted by Cindy T on Mon, 02/01/2010 - 21:28RALEIGH, NC?January 19, 2010?The Triangle’s leading organization for professional communicators, the International Association of Business Communicators (IABC), will host an educational talk at its February 9, 2010 meeting that examines fundamental communications principles that remain constant despite the vast changes that have occurred in the public relations (PR) profession in recent years. <?xml:namespace prefix = o />
Roger Friedensen and Ray Hornak, co-founders of Forge Communications, will review the tremendous changes that the PR profession has experienced including Twitter, cyber attacks, Facebook, millennials, short message services (SMS), mobile marketing and the decline of traditional media. The two communications veterans will discuss how the bedrock principles of human communication, interaction and communities remain tried and true and critical to the success of professional communicators.
For more information on this event, visit IABC Triangle’s events Web page or to register, visit IABC Triangle’s event registration page.
How You Can Prosper in Any Economy (Even this one!)
Submitted by Mary Ann Bella on Tue, 01/12/2010 - 14:39Join us on Wednesday, January 27, to hear dynamic LifeSuccess Consultant Leslie Flowers explain "How You Can Prosper in Any Economy (Even this one!)"
RSVP now at www.meetup.com/ica-triangle!
More people became millionaires during our nation's greatest depression than at any other time in U.S. history. What did they know that other people did not? During this meeting, you will learn the secret to their success.
You will leave clearly knowing how to create new beliefs for yourself instead of allowing limiting beliefs to affect your results, your conditions and your circumstances. It's really all within your control!
Come and bring a guest who wants to achieve greater success in 2010. The fee is $10 for ICA members and $15 for non-members.
Networking and complimentary heavy hors d'oeuvres begin at 6:30 p.m. Leslie's presentation will be from 7:00-8:00, with Q/A following. Our meetings end at 8:30 p.m.
We will meet in a private room at:
Manchester's Grill
2121 T. W. Alexander Dr.
Morrisville, NC 27560
Ph: (919) 596-6000
http://www.manchestersgrill.com/
(Located in the Food Lion Shopping Center at the intersection of Page Rd. and T. W. Alexander Dr.)
About Leslie Flowers (www.LifeSuccessLeslie.com)
Leslie is an in-demand international speaker, teacher and coach who is widely recognized as a leader of leaders. Paul Martinelli, former CEO of LifeSuccess Management and star of “Beyond the Secret,” has tapped Leslie as “one to watch.” In just a few months, Leslie applied the skills she learned from Martinelli and Bob Proctor, the noted 'father of personal development,' to remove barriers to her success, eliminate more than $100,000 in federal and state liens from her credit report, and purchase her dream house on a lake.
Now Leslie teaches others how to make a difference in their lives. She has helped hundreds of women and men around the world powerfully connect to their life's calling and has a particular passion for helping women in crisis rise to power and shine on their own.
She is the author of "Kettle-Dreams," a book of powerful insights by her students; facilitates powerful Mastermind studies based on Napoleon Hill's "Think & Grow Rich" and Bob Proctor's best seller "You Were Born Rich"; and is an appointed founder of the 180 "Life & Style Makeovers" national television show, which will premiere this spring. Leslie also serves on the board of Grow and Share, a nonprofit organization dedicated to fighting hunger through gardening and community building.
How to Make Dynamic Presentations with Minimal Time and Effort (IABC professional development meeting)
Submitted by Cindy T on Wed, 11/18/2009 - 17:45Join IABC Triangle and Sidd Chopra, founder of Speed Speak.com, for an instructional talk on how to efficiently prepare dynamic, memorable presentations that will captivate your audience.
Fear of the Unknown – Managing Employee Concerns & Maintaining Morale During Times of Uncertainty and Change
Submitted by Cindy T on Wed, 10/07/2009 - 09:33
Please RSVP by Friday, October 9, 2009.
About our Speaker:
How to Write Blogs and Marketing Copy for the Web
Submitted by Mary Ann Bella on Fri, 09/18/2009 - 13:41Seating will be limited, so please RSVP at www.meetup.com/ica-triangle
How to Write Blogs and Marketing Copy for the Web
It's relatively easy to set up a blog, but how do you create a blog that will drive traffic to your website? And if prospects come to your website, will your own copy send them to a competitor?
Learn the secrets of writing successful blogs and website copy during our ICA meeting on Wednesday, October 28th, when Tracy Needham, award-winning writer and owner of Compelling Communications, will explain How to Write Blogs and Marketing Copy for the Web.
Tracy specializes in helping solopreneurs and small businesses market their services and is known for writing copy that gets more sales and clients. Her Compelling Marketing blog was recently nominated to the Daily Reviewer's list of global Top 100 Marketing Blogs.
What you will learn:
- Questions to ask yourself before you start a blog
- Resources for creating and distributing your blog
- The importance of your blog design, links, images and video
- How to use your blog for marketing
- The question asked by every visitor to your website
- What one thing your website copy must do
- What single word to avoid using in your copy
- The one element that influences every buying decision (which may surprise you!)
- How copy formatting can drive prospects away.
Hors d'oeuvres and networking begin at 6:30 p.m., followed by the presentation from 7-8:30
Laser Image Corporate Printing is located at 4018 Patriot Drive, Durham, NC 27703 (off Miami Blvd. between Cornwallis and T. W. Alexander across from The Godfrey Group). Ph: (919) 361-5822. URL: www.licp.com
How to draw prospects to your website
Submitted by Mary Ann Bella on Thu, 09/03/2009 - 12:22Mark Schurtman, online channel analyst for BB&T, explains "How to draw prospects to your website."
Linda Shields will not be able to speak tomorrow night, but we are delighted that Mark has agreed to speak in her place.
If you don't know how Web 2.0 and Search Engine Optimization (SEO) can help you grow your business, then this presentation is for you.
You don’t have to be an IP expert to implement strategies that improve your search engine ranking, but you do have to understand the playing field.
During this presentation, you will learn:
- three types of search engines and how they work
- what search engines like and what they skip over
- tips for improving your search engine ranking
- how to decide which keywords to use and where
- why fresh content makes a difference
- why social media can improve your search engine ranking
- how to find out where people go when they visit your website
- how to avoid SEO scams.
Hors d'oeuvres and networking begin at 6:30 p.m., followed by the presentation from 7-8:30. For directions to Exhibit Resources, please go to www.exhibitresources.com/contact.html.
IABC meeting Sept 8: How SAS leverages the power of social media for internal and external communications
Submitted by Cindy T on Fri, 08/21/2009 - 13:36Join IABC Triangle along with David B. Thomas, SAS’s social media manager, and Becky Graebe, SAS’s internal communications manager, for an educational talk about how SAS, a leading business analytics software company, leverages the power of social media for internal and external communications.
The How-to's of Successful Exhibit Marketing
Submitted by Mary Ann Bella on Sat, 07/11/2009 - 17:41
Come to socialize and enjoy hors d'oeuvres from 6:30-7:00 p.m. and from 7-8:30, learn the basics of creating winning exhibits. The fee is $10 for members and associates; $15 for nonmembers.
The How-to's of Successful Exhibit Marketing
The trend in recent years has been for marketers with tight budgets to allocate their limited dollars to customer-facing and lead-generating events, which translates to placing exhibits and displays in locations that reach the target audience.
Page Ballenger, a ten-year exhibit design veteran and marketing manager for Exhibit Resources, will lead us through the basics of creating successful exhibits. You'll learn what to consider in writing copy and designing an exhibit, when an exhibit will benefit your marketing clients, how your client will get the greatest return on investment, exhibition trends, when freelancers may be needed and much more.
Exhibit Resources is a turnkey, exhibit design agency that specializes in trade show displays, corporate interiors, experience walls and trade show circuits. In June Business Leader Magazine recognized the company as one of the 2009 Top 100 North Carolina Small Businesses.
DIRECTIONS: Exhibit Resources at located at 7521 Exhibit Court, Raleigh, NC 27617. It's on the Starbucks side of Brier Creek Commons, but behind the mall.
For driving directions, download the pdf file at http://www.exhibitresources.com/contact.html. Do not use Google because this is a new area and Google will send you to the wrong location. (Note: Exhibit Resources is located about 3/4 mile beyond the Mt. Harmon crossroad.)
