Mark Schurtman, online channel analyst for BB&T, explains "How to draw prospects to your website."

Linda Shields will not be able to speak tomorrow night, but we are delighted that Mark has agreed to speak in her place.

If you don't know how Web 2.0 and Search Engine Optimization (SEO) can help you grow your business, then this presentation is for you.

You don’t have to be an IP expert to implement strategies that improve your search engine ranking, but you do have to understand the playing field.

During this presentation, you will learn:
    - three types of search engines and how they work
    - what search engines like and what they skip over
    - tips for improving your search engine ranking
    - how to decide which keywords to use and where
    - why fresh content makes a difference
    - why social media can improve your search engine ranking
    - how to find out where people go when they visit your website
    - how to avoid SEO scams.

Hors d'oeuvres and networking begin at 6:30 p.m., followed by the presentation from 7-8:30.   For directions to Exhibit  Resources, please go to www.exhibitresources.com/contact.html.